Category: Social Networks

Tumblr’s Success has a Secret – and it’s NSFW

Tumblr User Demographics Display Affinity For Adult Content Tumblr has always been the ultimate microblogging site.  Combining written content with images, videos and GIFs, it filled the sweet spot between Twitter’s 140 character tweets and lengthier blog posting sites such as Myspace and Blogspot.  Launched in 2007, Tumblr obtained 75,000 users in its first fortnight and continued to see sizable and sustained growth throughout the decade. Its success was so immense, at one point doubling the number of users every fortnight, that some people became curious as to the reason behind Tumblr’s popularity. So what was Tumblr’s secret?  At one [ … ]

Social Networking Demographics: Who Has Smartest and Wealthiest Users?

Using Quantcast analytics from last month (April 2008), I recently compiled data on the most popular social networking sites to determine which ones have the most educated and most wealthy user base. Social networking sites included in the analysis were largely based on the Compete list of top social networks, the total U.S. estimated monthly uniques for the month of April (as reported by Quantcast), and author interest. No surprises here with MySpace and Facebook at the top. It is interesting to note that Facebook’s user base ranks much higher than MySpace’s user base in terms of wealth and education level. It is not necessarily a big [ … ]

Ultimate Facebook Guide: How To, Tips, Tricks, Etiquette

Given Facebook’s widespread use, I thought it would be helpful create a sort of Facebook guide that includes how to instructions, tips, tricks, and proper etiquette for using Facebook. Facebook is a social networking site that’s become a great resource for keeping track of friends, meeting new people, and promoting your own business, organization, group, and cause. For many individuals Facebook is a great entertainment resource too. There are tons of Facebook game applications that millions of people play on a daily basis. At times however, your innocent game activities may become quite the nuisance to your friends. There are [ … ]

Are Facebook And Digg Hijacking Content, Traffic, Potential Revenue From Publishers?

With Twittermania running rampant, the latest craze is the new social media sharing toolbars that are popping up everywhere. Because Twitter users are limited to only 140 character tweets, url shortening has become essential. Toolbars like HootSuite, Krumlr, and the DiggBar initially sound like a great ideas in that they enable visitors to easily share your content. However, what most people fail to realize is that it is essentially framing your website and thereby hijacking it and it’s traffic. Furthermore, when they choose to share your content, some of them create a shortened url that points directly back to their [ … ]