Vidly is bringing HD videos to Twitter, reaching for quality features in order to attract the right type of clients. The Twitter video client is reportedly hoping for brand participation with the introduction of HD video capabilities with its service. Similar to the manner in which you share photos through third party clients on Twitter, Vidly offers the same type of service for video. With a number of video-Twitter services emerging in the past few months, Vidly may be looking to stand out from the crowd in order to become a leader in this particular space.
It may seem a bit unnecessary to incorporate HD into Twitter videos, as they are typically short clips and not necessarily the videos we think of when it comes to substantial content shared on the microblogging platform. Yet brands and marketers could push their products more effectively through Twitter using a third party video service, and these brands may very well care about the quality of their streamed content.
In regards to the participation of brands interested in marketing on Twitter using multimedia content, the return on such initiatives may be geared towards the long-term. While brands can run their own content through Vidly for Twitter-sharing purposes, there may also be a great deal of benefit by running promos that attract users for contributions as well. The end result of such promotions would be an increase in activity due to brands encouraging users to turn to Vidly for their own promotions. Vidly has indicated that this may be part of the expectations with the inclusion of HD support, considering the fact that Vidly’s new product launch is featuring a promotion of its own. In conjunction with the Flip, users participating in this promotion can enter to win a MinoHD camcorder by tweeting anything with the hashtag #vidly in it and following Vidly on Twitter.
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So will HD support provide Vidly the tools it needs to become a leader in its space? Combined marketing efforts between brands and Vidly may be able to take advantage of HD content but for users’ appeal, the service still needs to provide value. To this end, much of Vidly’s content may end up being shared across the web, beyond just Twitter. Gaining the attention of brands in addition to users will likely be a useful strategy for Vidly, as it can look to long-term use as a multi-faceted service.
Additional potential for Vidly’s growth could come in the form of being a default app to be used in conjunction with other apps/clients sharing Twitter content (i.e. TweetDeck, Twirl, Seesmic Desktop, etc.). In this manner, Vidly could continue to be a central service that offers multiple points of benefits for a range of users and clients, instilling itself as an accessible product in order to permeate the product.
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