Comments on: Tumblr’s Secret For Success: Adult Content? http://tomuse.com/tumblr-secret-success/ helpful web tips and technology tools Wed, 24 Feb 2010 03:39:13 -0800 http://wordpress.org/ hourly 1 By: Kevin Eklund http://tomuse.com/tumblr-secret-success/#comment-458 Kevin Eklund Mon, 01 Jun 2009 13:17:04 +0000 http://tomuse.com/?p=3357#comment-458 Thanks for saying that ;) I hope you stop in and lend us your insight more often, especially if it includes praise for our posts :) Thanks for saying that ;) I hope you stop in and lend us your insight more often, especially if it includes praise for our posts :)

]]> By: solidboss http://tomuse.com/tumblr-secret-success/#comment-457 solidboss Mon, 01 Jun 2009 04:39:26 +0000 http://tomuse.com/?p=3357#comment-457 I have been looking for this type of information. I shall be pleased to become a regular visitor I have been looking for this type of information. I shall be pleased to become a regular visitor

]]> By: Kevin Eklund http://tomuse.com/tumblr-secret-success/#comment-409 Kevin Eklund Wed, 13 May 2009 03:10:30 +0000 http://tomuse.com/?p=3357#comment-409 As I noted in the article, no traffic measurement system is perfect. However, as you suggested above any Tumblr blog owner can implement their own domain for free which includes both adult and non-adult content publishers. Since there's no evidence to support the notion that one type of content publisher (i.e. adult, non-adult) is more likely to use his/her own domain instead of the default subdomain, we can assume that perhaps that probabilities are similar. <strong>Thus, this would indicate once again that the majority of the most popular tumblelogs on Tumblr are publishing adult content.</strong> I'm betting however, that a large number of adult content publishers on Tumblr are using their own domain and we are therefore unable to measure their traffic. This only makes sense given that it would be better for business branding/marketing purposes and it would allow them to keep their traffic data private. Moreover, Tumblr's intended target user base is not as technically inclined to fuss with such things like domain mapping so I would be very surprised if the non-adult publishers had a higher propensity to redirect to their own domain. Hence, this suggests once again that the traffic data is representative of the sample and if skewed at all, it is most likely skewed towards a more modest estimation of the actual number of adult content publishers using Tumblr. <strong>This would mean we are actually underestimating the total number and percentage of adult content publishers on Tumblr.</strong> As I noted in the article, no traffic measurement system is perfect. However, as you suggested above any Tumblr blog owner can implement their own domain for free which includes both adult and non-adult content publishers. Since there’s no evidence to support the notion that one type of content publisher (i.e. adult, non-adult) is more likely to use his/her own domain instead of the default subdomain, we can assume that perhaps that probabilities are similar. Thus, this would indicate once again that the majority of the most popular tumblelogs on Tumblr are publishing adult content.

I’m betting however, that a large number of adult content publishers on Tumblr are using their own domain and we are therefore unable to measure their traffic. This only makes sense given that it would be better for business branding/marketing purposes and it would allow them to keep their traffic data private. Moreover, Tumblr’s intended target user base is not as technically inclined to fuss with such things like domain mapping so I would be very surprised if the non-adult publishers had a higher propensity to redirect to their own domain. Hence, this suggests once again that the traffic data is representative of the sample and if skewed at all, it is most likely skewed towards a more modest estimation of the actual number of adult content publishers using Tumblr. This would mean we are actually underestimating the total number and percentage of adult content publishers on Tumblr.

]]> By: sdj http://tomuse.com/tumblr-secret-success/#comment-408 sdj Tue, 12 May 2009 23:00:05 +0000 http://tomuse.com/?p=3357#comment-408 I'm sure you realize that the percentage of traffic reported by Quantcast is probably completely wrong given they do not recognize domain mapped blogs as part of tumblr. Given that using your own domain is a free service on tumblr, my guess is there is a lot missing there. That said, there are probably adult networks using their own domain, you aren't giving a necessarily accurate view though. I’m sure you realize that the percentage of traffic reported by Quantcast is probably completely wrong given they do not recognize domain mapped blogs as part of tumblr. Given that using your own domain is a free service on tumblr, my guess is there is a lot missing there.

That said, there are probably adult networks using their own domain, you aren’t giving a necessarily accurate view though.

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