When it comes to website traffic analysis, I’m not sure why but a lot of people stick to Google. There are plenty of website traffic statistics services out there that offer the same features as Google Analytics and some offer a lot more. So, if you’re looking for an alternative to your current web traffic stats tool or just something new to try out, this list can help you find the perfect website tracking service for your needs. If we’ve left out any important web site analytics services in your opinion, please let us know.
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What: A tool that boasts real-time web analytics and traffic monitoring.
How to: After signing up and adding your website URL and details, you will need to add a code to your site.
Types of reports: Visitors, locale, content, links, searches, campaigns, goals, spy, and Twitter.
Other features: You can customize your dashboard by moving modules around to suit your preference. If your site’s RSS feed is through Feedburner, you can enter the URL and access your stats through Clicky as well. You can also track your Twitter followers from within Clicky; this is great if you have a Twitter account for your website.
Pricing: Free (< 3k page views/day), $4.99/month (< 10k page views/day), $9.99/month (< 30k page views/day), $19.99/month (< 100k page views/day), $49.99 (< 200k page views/day)
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What: The most commonly used web analytics tools which are provided by Google.
How to: After you add your site URL and details you will need to add a tracking code to your website.
Types of reports: Visitors, traffic sources, content, goals, and custom reporting (beta).
Other features: You can now create segments, which let you group together certain types of visits for a more in-depth look.
Pricing: Free
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What: StatCounter is a very basic traffic counter yet extremely detailed web tracker, and happens to be very popular.
How to: Like most of the rest, after adding your site details you’ll have a code that will need to be added to your site.
Types of reports: Popular pages, entry pages, exit pages, came from, keyword analysis, recent keyword activity, recent came from, search engine wars, exit links, exit link activity, downloads, download activity, visitor paths, visitor length, returning visits, recent pageload activity, recent visitor activity, recent visitor map, country/state/city/ISP, browsers, and system stats.
Pricing: Free (log-size: 500), $9/month (log-size: 1,500), $19/month (log-size: 10,000), $29/month (log-size: 25,000)
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What: Well we all know that Google and Yahoo are competitors so, of course Yahoo has their own analytics service as well and all in real-time. Currently Yahoo! Web Analytics is an enterprise product and it’s not available to everyone just yet.
How to: Sign up, add your details and then add the tracking code to your website.
Types of reports: Page views, demographics, content, visitor behaviors, click paths, time spent, actions taken, custom, and merchandise.
Other features: There is a highly customizable dashboard. You can manage your workflow and PPC campaigns. You can also track “pre-defined conversion funnels” which are nice for tracking sales.
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What: Web stats and analytics 2.0 style and in real-time along with a web counter.
How to: Add your site, choose your counter style and then add the code to your website. If you’re using a WordPress blog you can use the W3 plugin instead.
Types of reports: Online now, live map, latest referrers, latest searches, visitors, content, navigation, and sources.
Other features: You can track your Feedburner stats. There are a few other features available if you upgrade to a pro account.
Pricing: Free (5,000 page views/day), $9.95/month (1M page views/month)
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What: A new web analytics tool that provides live traffic information about your website’s visitors.
How to: Woopra is in beta testing so you have to apply to use it. Once you’ve been accepted for beta testing, you need to add the tracking code to your website and download the desktop client to view the traffic statistics for your website.
Types of reports: Live visitors, mapping, segmentation analysis, historical stats, keyword search, visits, uniques, IP addresses, visitor paths, and more
Other features: Click-to-chat enables webmasters and visitors to remotely initiate chat sessions with each other via embedded “Click-to-Chat” buttons.
Pricing: Free for current beta testers
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What: A more in-depth view of your Google Analytics stats using custom performance reports.
How To: You will need to add your Google Analytics account, validate your account, provide access to AnalyticsView, and select the Google Analytics profile for reporting.
Types of reports: GA alerts, engagement, historical benchmark, key content, traffic sources, adwords, campaign comparison, goals overview, SEO, ecommerce.
Other features: You can use SiteScan to diagnose your website and make sure the Google Analytics tracking code is installed properly. You can use the “Ask An Expert” form to get support regarding Google Analytics, AdWords and Website Optimizer. You will have access to other useful tools and resources that can help you with your site.
Pricing: Free, $25/month
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What: A unique way to analyze your websites with real-time live tracking and unique features.
How to: You will need to add your domain and then add a script to your website.
Types of reports: Conversions, referrers, search keywords, site URLs, foot traffic, and outgoing links all live in real-time via the Avenues feature.
Other features: You can use manage and create campaigns to track so you can get a better idea of what’s going on with your website. The Digg tracking feature gives you a badge to add to track clicks and see where your Diggers are being referred from. You can also track your Feedburner subscriber stats by enter your credentials.
Pricing: Free
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What: A visitor tracker, website analyzer and hits counter.
How to: You will need to add a project and then install a code in your website.
Types of reports: Summary, custom, recent visitors, recent page load, visitor path, keyword analysis, recent keywords, popular pages, entry/exit/referrer, system statistics, regional statistics.
Pricing: Free
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What: Real-time, visual website analysis that brings your website to life; “each building represents a web page, each bus a search engine, and each animated character a real visitor to your site.” VisitorVille is not free but there is a 3-day free trial; it’s so unique that I just wanted to add it anyway.
How to: Once you download and install the free trial, you will then need to create a site map on VisitorVille; the whole process does take a few minutes.
Types of reports: Statistical, click analyzer, traffic flow, ad campaign, search term, and broken link detector.
Other features: Since VisitorVille is basically like a Sim City version of your website, you can imagine just how many other unique features it has – too many to list.
Pricing: $19.95 (< 2,000 unique visitors/day), $29.95 (< 6,000 unique visitors/day), $124.95 (unlimited unique visitors/day)
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What: A website counter and traffic analyzer with real-time website stats.
How to: Once you sign up you will be given a code that you’ll need to add to your website.
Types of reports: Online visitors, visitor statistics, content statistics, system statistics, demographic statistics, and traffic source statistics.
Pricing: Free
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What: Reinvigorate is in private beta but I wanted to mention it anyway in case you’d like to be added to the waitlist. It’s a tool that will “measure your influence on the web in real-time”.
How to: Click on “Beta Registration” in the top right corn of the screen and enter your email. If you already have an invite then you can just sign up.
Types of reports: Live visitor tracking and granular visitor insight.
Other features: You will be able to track your website from your desktop. You will also be able to view a heat map of your website visitors.
Pricing: Free
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What: Provides unlimited and unrestricted web stats updated in real-time and numerous unique counters to choose from.
How to: You’ll need to enter your site details and then choose a counter. It then takes 20 seconds (there is an actual timer that counts down) to the code that you will then need to add to your site.
Types of reports: Traffic, referrer, visitors, last 20, and special.
Pricing: Free
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What: A unique web analytics tool for your blog.
How to: After signing up, you’ll need to verify your email address. After that there is a bit more information you’ll need to fill in after which you’ll get a code to add to your website.
Types of reports: Visits, contents, locale, visitors, and systems.
Pricing: Free
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I’ve been using Google Analytics for years and have never desired anything more or less than what it provides.
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Twitter/Share/BookmarkI have found Koego very useful. It has a very clean interface all Ajax-based (no Flash). The reports are impressive, for example it takes blog’s comments and show aggregate values for referrers, keywords and systems (very interesting the linux distro recognition). Finally it has a truly twitter integration. It saves number of followers, following and tweets every day (i.e. clicky use twittercounter API that shows only followers) and has an automatic system to tweet on user account some interesting analytics data (the most beautiful is the newest keywords tweeted as hastags). For me the best free tool at the moment.
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