Facebook tends to be considered the epitome of social networking, but there are other social media tools out there. Cross-promotion of one social networking profile to another can really help build your brand and increase visibility around your presence. Whether you’re maintaining multiple presences across several social networks, or you just need an social media application to make you more socially active on Facebook, our list of free apps can help. These are some of the best Facebook apps and social media tools for to get you moving in the right direction.
FriendFeed – If you’re active across the social web, you’ll want to take advantage of all your online profiles towards cross-promoting yourself. One way in which to do this on Facebook is to add your FriendFeed activity to your profile. This app provides a widget that has links to all your other social media activity. Whatever is shared through FriendFeed is posted on your Facebook profile, essentially turning Facebook into another hub for the whole of your aggregated social media activity.
Twitter – The Twitter app for Facebook is probably the fastest and easiest ways in which to connect these two accounts. Update both Facebook and Twitter without a second thought. Using Facebook Connect, this Twitter app authorizes for your tweets to be posted on your Facebook profile as status updates. These will be displayed on your friends’ news feed pages, as well as your profile.
SelectiveTwitter – Twitter updates and Facebook profile status updates perform the same purpose within two different social networking structures. There are times, however, when these two outlets for sharing status updates have overlapping functionality. If you would like to share tweets on Facebook without automating the entire process, Try SelectiveTwitter. This Facebook app gives you more control over the content that is being shared between the Facebook and Twitter social networks.
Social Tweet – For some reverse Facebook and Twitter action, Social Tweet enables you to tweet from your Facebook profile. This app works well for those social media users that prefer to remain on Facebook as the center of their social networking activity hub, and operate other social media sites and services accordingly. Social Tweet will update both your Facebook and your Twitter status, while also providing a way to selectively post tweets as your Facebook status updates.
Ping.fm – As a social media tool, Ping.fm offers a centralized place for you to oprate the bulk of your social status activity. Working with multiple accounts for your social networking profiles, Ping.fm can really simplify the basics of your cross-promotion and media-sharing. As a Facebook application, Ping.fm connects your Ping.fm account with your Facebook account, enhancing your sharing mechanisms for managing multiple social networking profiles. Ping.fm is far less necessary than it used to be, thanks to Facebook Connect integration. For those that have already added the application, however, they can still maintain their sharing and privacy settings.
mEgo – This services wants to take all the work out of micromanaging your multiple accounts across the social web. We all know you have to have the multiple accounts, but mEgo wants to simplify the sharing process by creating a portable profile widget that contains the activity from all your other social networking profiles. This multimedia widget aggregates Flickr photos, blog updates and more, centralizing it into the portable profile widget. What this particular form of content aggregation does is minimize the number of ping updates that get sent out to your Facebook friends every time a new item is available.
TopFriends – Part of being a heavy social media user is interacting with others inside of online social networks. Make your friends feel special by adding them to your Top Friends list on the TopFriends Facebook app. From Slide, the Top Friends app creates a widget displaying the cream of your friend crop, to be posted on your Facebook profile. The app also makes it easy to share virtual goods items with your top friends, take quizzes and more, giving you quick access to the people you interact with the most on Facebook.
Skype – Being a heavy social media user also means you’re more likely to utilize tools such as Skype for frequent communication. Whether you’re making phone calls or chat, your Skype box is almost always open. If you tend to be one of these people, then adding the Skype app to your Facebook account may be worth your while. A Skype button can be placed on your Facebook profile, inviting your Facebook friends to converse with you using the VoIP client.
SuperWall – From another major social media service RockYou comes SuperWall, an ultimate media-sharing application for your Facebook account. SuperWall adds a handful of sharing features to your existing Facebook wall, making it easier to share multimedia content amongst your friends. Also good for virtual gifting, SuperWall keeps you in close interactive proximity to your favorite friends on Facebook. Additionally, the SuperWall Facebook app is set up to also provide recommendations for media shared by your friends.
Causes – A popular Facebook application for rallying your friends around a particular area of interest. Typically used for goodwill and the promotion of non-profit efforts and organizations, Causes is yet another way in which to interact with others on Facebook and leverage your immediate Facebook social graph towards a particular goal. If you’re one to use your social networking presence for goodwill, then Causes is right up your alley.
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