The world is full of data. It is up to us to find ways in which to manage it all. This is where the beauty of search comes in. Simply typing your query into a box returns countless search results, all of which somehow pertain to your keywords. When it comes to the Internet, search websites become our gateway to the web’s information, organizing it to a large extent and informing us which websites are likely to be useful.

Though early web searches originally operated from the seemingly sensible standpoint of an authoritative assignment of which sites best fit which queries, the introduction of Google changed the face of web search by relying on a somewhat more subjective reference model. Read more »