If you’re looking to advertise your blog, website, product, or service, online text based ads work great but they can’t beat the branding effectiveness of a great looking web banner ad. If designed correctly, banner ads can produce higher click through rates and greater sales for you. Banner ads can be used with CPC programs like Google AdWords and they permit you to take advantage of cheap advertising options that are available in ad marketplaces and single site based sponsorship opportunities.
Do-it-yourself banner ads may suffice, but unless you have excellent design skills you’re better off hiring a professional to do it for you. Besides their great design abilities, pro ad designers also possess key marketing intelligence and programming knowledge to help you get the most out of your banner ad campaign. They will be able to create banners that accentuate your product or service through innovative and exemplary graphics that improve your brand’s awareness and produce greater advertising results.
After performing a comprehensive search for banner designers myself, I thought it would be helpful to pass on my findings. Surprisingly, there aren’t that many providers that are solely dedicated to creating and designing web banner ads and I had to sift through a tons of printed banner ad creators until I found the ones listed below.
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After your banner ad is created, it is important to carefully consider its placement. That is, you should only advertise on websites whose visitors may be interested in the product or service for which you are advertising. Furthermore, make sure you choose blogs or websites that are not overrun with tons of ads and that your ad is displayed in an optimal location on the publisher’s website. Targeting the appropriate customers and prime locations in this way will lead to even higher click-through rates and much more sales.
If you’re using an ad marketplace or you intend to buy advertising space on an individual website, you should also evaluate the payment structure beforehand. Some publishers and advert programs and marketplaces use a CPM (cost per thousand page impressions) structure that charges according to the number of times the ad is displayed whereas pay-per-click (PPC) structures only charge you when the banner is clicked on. By estimating the CTR of the ad and calculating its CPC expense you can compare the two payment structures (PPC vs CPM) and discover the most cost effective advertising solution for your needs. You can also use that information to find great low cost advertising opportunities at ad marketplaces where publishers often set their own advertising rates without calculating the CPM rate.
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