Michael Arrington, Here's How To Sell TechCrunch's CrunchPad

CrunchPad image TechCrunch recently took on the challenge to build CrunchPad; a dead simple internet tablet for browsing the web, emailing, and video chatting. Their goal is to deliver a product to market under $200 to $300 that would be primarily targeted for home use. As I previously mentioned, I believe the CrunchPad will fail to be picked up by mainstream consumers in the U.S. in its current form and here’s the reasoning:

1. Why would I use the CrunchPad when I could just grab my laptop?

2. Why the heck would I want to use a virtual keyboard on a 12-inch screen?

3. The aesthetics and ergonomics of it just don’t work; it needs to be thinner and have a base or someway to prop it up so it fits comfortably in your lap

4. What does the CrunchPad provide that a laptop can’t?

Again, given those reasons, I can’t see myself even begin to entertain the thought of purchasing a CrunchPad, which is essentially just a web browser. Moreover, I seriously can’t see it being adopted by the masses given the current fiscal climate unless it does something very unique, serves two purposes, or does both. If Michael Arrington and his gang of engineers at TechCrunch can redirect their focus with that goal in mind I think they can come up with a winning product. They just need to put their minds together and think more creatively while they take into account the specific environment/situation for which the product was initially conceived.

Michael alluded to the fact that he wanted something to access the internet so that he could browse the web, email, and video chat while he’s watching TV at home. Given that targeted situation, and the reasons outlined above, why not take it a step further Michael and turn it into a wireless TV that interacts with the web? Now THAT is something worth buying Mike! Not only would it serve two purposes (internet tablet and TV) but it’s unique as well. Who wouldn’t want their own wireless mobile web TV, especially during those times when your spouse wants to watch something you don’t? Here’s another freebie; how about integrating functions that allow you to remotely control your main TV or entertainment system at home? Hence, the CrunchPad has now become something much more interesting and versatile; a mobile media control center.

Okay that’s all I’ve got for now Mike, feel free to shoot any donations or royalties for the free advice my way once you start shipping it.

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