Fan Pages on Facebook should be central to your social media marketing campaigns. The trick with Facebook Fan Pages, however, is to keep users engaged and post content regularly. Yes, those happen to be the hardest aspects of running a Facebook Fan Page, but lucky for you, there are a number of Facebook fan page apps that can help set you in the right direction. Below are some of the top Facebook apps for fan pages that you should consider implementing. Many of these are quite simple to use and they’re completely free whereas a few of them offer premium features only available to paying customers.
Static FBML – While the capabilities of Facebook Fan Pages are still growing, there are apps out there designed to make it easier for you to customize the look and feel of your own Fan Page. With Static FBML you can incorporate more advanced functions with your Fan Page, supporting HTML as well as FBML (Facebook Markup Language) for a more involved and engaging Fan Page on Facebook.
Fan Appz – This rather inclusive app is designed for administrators of Facebook Fan Pages as well as the fans themselves. For Fan Page administrators, however, the Fan Appz application combines a few of the tactics utilized for ongoing user engagement, such as contests, quizzes and promotions. The good thing about this app is that its consolidation of such features keeps you from having to integrate separate apps for each feature, while still using each option to your own specifications.
Promotions – If you need an even more robust tool for the creation of marketing campaigns to run on your Facebook Fan Pages, then the Promotions app may be of interest. As a white label solution, you can create Fan Page options for contests, coupons, sweepstakes, giveaways and other types of user-centric engagement tactics. These are necessary features for many brands, as they look to centralize much of their social interaction around an established network such as Facebook.
Signup Form – From the same developers as the Promotions app, the Sign Up Form app aims to provide similar functionality with a more focused set of features. Fan Page administrators looking to better connect with users outside of direct interactions on their Facebook Fan Page can allow users to sign up for a service, product, newsletter or additional information. Gathering this info from directly within the Facebook Fan Page limits a user’s need to be redirected or potentially confused by having to leave the Facebook site.
Gifting – Virtual goods are huge on Facebook, and that means its a trend that you should be taking advantage of as a Facebook Fan Page administrator. Incorporate virtual gift-giving with the Gifting app, which can be a highly addictive way in which your fans can interact with their friends around your Fan Page. Make gifts relevant to your Fan Page for deeper engagement, as this app allows you to focus on the business aspects of running your Fan Page instead of its development.
Extended Info – Extra tabs can come in handy when you’re seeking the best way in which to organize your profile content. Whether added to your Page’s favorites or incorporated into your personal profile in order to redirect to your Fan Page, the Extended Profile app on Facebook helps you delineate the information on your profile so its easily accessible by your visitors and readers.
Posted Items Pro – Regular post updates are a necessity for your Facebook Fan Page, and having multimedia content to post is always more interesting than static or text-heavy content. Make your Fan Page more interactive and enlightening with the Posted Items Pro app. This Facebook app allows you to post several media types on you Facebook Fan Page, pulling your content from YouTube, Flickr and other multimedia-sharing sites for a somewhat automated way in which to post captivating content on your Fan Page.
Twitter – Many businesses have found that Twitter is a great way to market their businesses, products and services. Combining that with the efforts already associated with their Facebook Fan Pages means some automation for streamlining online marketing tasks and spreading their campagin further across the web. Sync your business Twitter account with your Facebook Fan Page in order to get the most out of status updating.
Social RSS – Along with the need for regular post updates and conversing with fans, the incorporation of your other blog content goes hand in hand with these initiatives. Social RSS is a Facebook app tha automates much of your republishing process specific to Facebook, pulling your blog into your Fan Page wall via RSS. As long as you update your blog, you will now be updating your Facebook Fan Page as well.
iEndorse – Your reputation is everything, and nothing is yet more effective than word-of-mouth marketing. As the shift towards the digital has turned websites into our reputation keepers and word-of-mouth marketing into social networking recommendations, your business has to shift as well. Using the endorsements of others can help to preserve both your reputation and any ongoing word-of-mouth marketing, so the iEndorse Facebook app can be helpful for managing your Fan Page. Aggregate the endorsements of clients and customers to help build up relationships and your reputation.
Another source for connecting with your Facebook fans is your personal Facebook profile. If you choose to utilize your personal Facebook account for business use, make sure your profile’s settings are adjusted accordingly. Facebook lists can be particularly useful for keeping your business and personal relationships separate from one another. For other helpful tips and tricks for organizing your profile and maintaining a healthy presence on Facebook, see the Facebook guide.If you liked this article, please take this time to share it with your Facebook friends using the Facebook button (see Facebook post button to the left) or retweet it using Twitter (see retweet button to the left). You may also want to follow us or subscribe to the site to stay up-to-date with this article. If you'd rather follow us from your Facebook account, join our Facebook fan page or subscribe to our NetworkedBlogs profile.
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