Have you ever wanted to know the value of a website or specific domain? Perhaps you’ve always wondered what a internet giant like Google, Yahoo, or Facebook is worth? While the value of a website or domain is ultimately determined by what the buyer is willing to pay, there are some available tools that can help you get a good estimate of what your website or blog may be worth.
There are several free domain appraisal services and website or blog valuation tools that are very simple to use and can quickly spit out a valuation estimate by just plugging in the domain in question. These estimates are primarily based on traffic data, PageRank, the age of the domain, the number of pages indexed by the major search engines, traffic rankings from Alexa, Quantcast, and Compete, directory listings such as DMOZ or Yahoo! Directory, and the number of backlinks. However some of these merely just base your website or blog’s value based on the domain name only (i.e. its word count, length, etc.) Below is a list of some of those free appraisal services and tools that we’ve found thus far. Feel free to leave a comment at the end of this article to inform us of any more of these such free tools.
- dnScoop
- ScriptIdea
- SmartPageRank
- CubeStat
- WebsiteOutlook
- YourWebsiteValue
- SiteValueCalculator
- SwiftAppraisal
- Estibot
While the tools listed above are fun to play with, they don’t really give you an accurate indication of the site’s real worth. An alternative would be to use a professional domain appraisal service that will research the specific site and domain and provide you with a valuation estimate for a nominal fee. There are several domain appraisal services available including the ones listed below.
- GoDaddy’s Domain Name Aftermarket – select the Domains tab, click on “Appraise a Domain” under the “Auctions & More” subcategory
- Sedo
- DomainAppraisal
- Afternic
Domain appraisal services like those listed above may provide a better indicator of a site’s value compared to the free automated site calculators but what they can’t tell you is the annual revenue the site generates via advertising and sales (i.e. affiliate, products, services). Additional important metrics for accurately accessing a website’s value include the number of RSS and newsletter subscribers,
WebsiteBroker is a really great resource for how to go about evaluating a website for which you are considering selling or purchasing. They provide helpful tips for both buyers and sellers as well as useful information on how to promote your own site and add value to it. One tool that’s especially helpful is their Website Valuation Calculator that takes into account a site’s traffic, income, expenses, and much more to give you a real indication of what a site is actually worth. Unlike the domain appraisal services or website value estimators described above, you will need to obtain the pertinent information (i.e. sales, ad revenue, etc.) about the site in question in order to effectively utilize this tool. Oh, and if you’re seriously considering purchasing a website, don’t just take the site owner’s word for it when it comes to the its earning potential; demand receipts and pay stubs that verify the seller’s claims. You may also want to take a look at the website sales data we gathered from Flippa and the website value calculator that uses that data to provide fact-based website valuations.
If you have any favorite valuation tools, other than the ones listed above, that you think could be helpful to other readers, include them with your comments below. In addition, leave us some feedback on any of these tools or services after you test them out and let us know how accurate you think they are in predicting your blog’s real value.
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You said “Feel free to leave a comment at the end of this article to inform us of any more of these such free tools”
and I thought I would add this one which asks a good few questions and takes a few things into account.
Blog Calculator – http://www.blogcalculator.com
Twitter/Share/BookmarkAs you have asked for information about free tools, there is one. It is a free domain name appraisal guide – not exactly a tool because it requires some thinking and exploring but all the guidelines are there for your DIY.
Twitter/Share/Bookmarkhttp://www.3appraisal.com/domain-appraisal-guide.html
Wonderful article on website appraisals! I also recommend the website http://www.WebsiteValue.info
Keep up the good work.
Twitter/Share/BookmarkHi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.
Twitter/Share/BookmarkYes great article I got my website http://www.belizesocial.com/ appraisaled here http://www.websiteoutlook.com/ and here is another http://www.websitevaluecalculator.com/
Twitter/Share/BookmarkI also recommend http://www.peekstats.com
Twitter/Share/BookmarkExcellent article. I appreciate the fact that you took the time to organize this for all your readers. FYI, I went through my website and got a range of $50.00 to $1,480.00. I averaged all of them and the average was $500.00. I agree with you that it is a very rough guide, as well all know the price of something is what a willing buyer and seller would pay for something. Good Job on this article.
Twitter/Share/BookmarkI appreciate the links to estimate the value of my site, but I still do not know what it is worth. I used all of the links provided and got values between $400 and $14,500. That seems like a huge variation.
Kevin Eklund reply on March 31st, 2010 10:36 pm:
Yes, that is a huge variation Joe. As I said before those website valuation tools aren’t very accurate indicators of a site’s value. A site is really only worth what the market will pay for it. However, we can get a good estimate from professional domain appraisers if you aren’t generating any income from that domain. If your domain has a website and it generates income, I would use the website valuation calculator from WebsiteBroker.com to estimate its value. Another reference site is Flippa.com. There you can browse through similar domains and websites that are for sale to see what amount of money they are selling for.