Daily deal sites like Groupon are launching all over the world to fulfill the voracious appetite of deal-hungry customers that want to obtain deep discounts from both national and local merchants. Groupon and other group buying websites are making money hand over fist by merely featuring the merchants’ 50% off deals to their enormous list of email subscribers. Many people, including myself, have criticized the daily deal business model as an effective tool that business owners can use to generate more revenue. The fact is that many local merchants will actually lose money by offering these 50% off deals because they only earn 25% of what they’d normally make on each sale (Groupon gets half of the other 50%). Despite that fact however, local businesses are requesting to be featured again and again on social buying sites like Groupon. Read more »


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