Within the past year or so advertising marketplaces have sprung up to meet the need for the tremendous growth rate of new blogs. In this article we take a closer look at the more popular ones that are available and the differences between them. The revenue share, type of ads, size of ads, and other distinctions vary across these networks for buying and selling ads on your blog. Some of them are simple 125×125 banner ad networks and others like the new Technorati Engage are a little more elaborate and include buying and selling ads on a cost per click (CPC) basis as well.
Technorati Engage – Just launched yesterday but it looks like it has great potential. Bloggers are given the ability to set ad prices on a per week basis and set the categories of advertisers that can buy ads on his/her website. Once a publisher receives an offer he/she is given a 48 hour window to decide whether or not to accept the advertiser. The ads themselves are currently available in three units including text ads, PhoText (image + text) ads, and square button ads (125×125). Ad sizes are customizable to fit your needs. Technorati ad units are able to rotate ads from several advertisers and those that aren’t served are filled with CPC ads instead. Technorati takes a 40% share of your generated ad revenue and permits you to receive payment via check, PayPal, or electronic transfer.
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BuySellAds – Still in beta, they take 25% of your ad revenue and in return offer a great service and a wonderful set of tools. Customer support is excellent as well. Banner ads can be sold in custom sizes. Advertisers can compare and evaluate sites they are considering for advert placement via values for Alexa Rank, Compete traffic, PageRank, Delicious bookmarks, and Yahoo! Inbound Links.
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OIO Publisher – Unique in that they charge $47 for a lifetime membership and they let you, the publisher, keep 100% of your generated ad revenue. Advertisers can evaluate sites for potential ad placement via Alexa and PageRank stats.
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Performancing Ads – Performancing Ads is a new ad marketplace that was created by the owners of Performancing, a Technorati Top 100 blog. Performancing Ads permits you to sell 125 x 125 banners as well as participate with other bloggers to exchange ads. Performancing takes a 40% share of any ads that are sold and passes the remainder 60% to the publisher.
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BlogAds – This is an invitation only ad network that requires sponsorship in order to join. It’s been around for several years. BlogAds keeps 30% of any generated advertising revenue.
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